TEN: Publishing Campaign
2014. This campaign was TEN’s first ever self-branded campaign. Understanding our core market — we created the “Millennial Man” to represent our enthusiast’s interests. Advertised in and on AdAge’s homepage/magazine, this campaign was a huge success. In fact, it was so successful you can still find the Millennial Man on TEN’s homepage. Collateral included but not limited to: Print, social, interstitial, Rich Media and Home page take-over.